ISABELLA DE MICHELIS DI SLONGHELLO
CDP & ErnieApp FOUNDER E CEO ERNIEAPP LTD, CDP VENTURE CAPITAL SGR, BOARD MEMBER
Isabella founded ErnieApp in 2017, one year ahead of GDPR entering into force, with the conviction that only a user-free-consent centric internet model could resolve the conundrum of how privacy, innovation and competition in a digital connected society heading toward AI and IoT could coexist peacefully. In 2019 the Beta version of the PKM software was released on iOS and Android platforms. English and Italian versions were published at the same time. French localization is announced for Spring 2022. App is also available on Huawei App Gallery. PKM unique downloads have exceeded 100’000 with users from Europe, US and LATAM, of any age and gender.
What is the app for? ErnieApp is an innovative privacy service for consumers and businesses to adopt as a new “trust paradigm’. The app which is very user friendly and easy to use, leverages a powerful “engine” called ‘Privacy Knowledge Manager’ (‘PKM’) which empowers users to control their data permissions on third parties in a very effective, dynamic and measurable way, unilaterally. The app allows users to audit (READ) and manage (WRITE) privacy settings on 3rd parties, from a single dashboard (eg on social networks and any other authenticated digital service), making it very easy for any user to ‘control’ the data flow/data sharing on the go. ErnieApp is the engineering of art 6a of GDPR or as it can be summarized as the first ever ‘consumer’ consent management platform coming to market. It also enables users to (DELETE) their data and will also support the (TRANSFER) capability leveraging the regulatory changes which have been adopted in Europe under the digital sovereignty policy (Data Service Act, Data Market Act, Data Governance Act, Data Act, eprivacy, AI Regulation). With ErnieApp users do themselves what they want without having to give any proxy or delegated power to an intermediary.
Beyond the privacy (and forthcoming data portability) functionalities, the mobile app is also providing an educational gamification tool to grow user awareness about privacy and their data value. The user is taken via the game to understand how companies collect data and process data (and metadata), for which granular purpose and how they compete in the digital space for user’s data.
Company is HQ in Dublin, design and develop in house. It has been funded through venture financing, raising +€4M.
Before launching her reg-tech- software venture, Isabella was VP EMEA Government Affairs and Technology Policy Strategy at Qualcomm Inc. (QCOM) for more than ten years; before that she held various executive and senior management positions at CISCO SYSTEMS, IRIDIUM LLS, ELSACOM SPA, TELESPAZIO SPA, being responsible for corporate development strategy, regulatory affairs, business development, market access and IP, industry alliances and partnerships. She spent many years in promoting government-industry cooperation around wireless technologies adoption and standardization, IP policy, digital innovation and competition.
Isabella has often advised EC and EU member states on matters related to telecom regulatory, internet, IP, competition and privacy. She is a frequent ‘lecturer’ in European universities (Bachelor and Masters) on topics related to the new data sovereignty policy, privacy economics, gatekeepers regulation and competition in digital.
Isabella is an IUHED/Geneva University graduate in Int’l Relations, w/major in competition law and policy; holds an Executive MBA from (UCL). In Jan. 2020 she was appointed (BOARD) director of CDP Ventures SGR – Fondo Innovazione Italia - the VC of the Italian government investing in start-up and scale-up companies (+€4.5Bn) where she is also a member of the Risk and Compensation Committee. She is managing director at HIGH PULSE, an ex-alumni of IUHED, a member of WIL Europe, TEDx speaker and a frequent guest on TV- Radio and Internet programs speaking about the interplay between tech, privacy, competition, digital innovation and societal impacts. She represents ErnieApp in GaiaX, UPA, Digital EU SME Alliance. In 2018 she authored the concept of Right to Monetize which sets a principle for digital companies to recognize to users a fair compensation for the contribution users give to their innovation cycle (through human machine interaction). Isabella is married, happy mother of one child, she is fluent in Italian, English and French. Passionate about economics “fairness” and people’s “rights”.
Conferenze edizioni passate
| Data | Conferenza |
|---|---|
| 14-07-2022 alle 09:30 | Sessione Parallela H - IL VALORE DEI DATI NELLA BANCA DI DOMANI E LE OPPORTUNITÀ DELL'INTELLIGENZA ARTIFICIALE |